Win hearts with Email Marketing

From the beginning of online marketing, Email is considered as an important tool for marketing. Email is an effective and easy way to market product or service or maintain customer relation. For a useful email marketing campaign, companies should keep an eye on the customer preferences, market scenario, and the way they are planning to reach the audience.

Email marketing techniques has taken a better shape with the emerging trend of beautifully designed media messages and advanced system of sending automated emails. In the competitive market, you need to stay ahead of technology to cross every hurdle. Here are few tips to boost your email marketing tactics and stay ahead of others.

Personalize emails strategically: Using the name of the recipient instead of using ‘Dear’ is useful but practicing this method strategically will surely boost customer relation. First ensure that your customers trust you. Send emails that acknowledge the customer individually. Make a list of purchase history, previous browsing data of the customer and send it along with the mail. Carefully focus on the need of the customer whenever sending personalized emails. 

Perfect timing matters: Research proved that the best time for sending mails, is 8pm to midnight. Mails send at night gets more open rates. Most of the time, optimal mailing time depends on customer behavior, inbox crowding and deployment times of the marketers. If your mail hit the viewer’s inbox along with mails from other sources, the chances of viewing increases.

Be sure about the Subject line: When sending an email to the target group, the subject line is the first thing which attracts attention. In email marketing using 60-70 characters as the subject line is marked as ‘dead zone’. Always try to avoid the dead zone whenever crafting a subject line. Small and crisp subject lines are the best way of attracting customer attention.

Activate inactive subscribers: Long mailing list with more than 60% inactive users, is one of the important problems marketers’ faces. Most of the people registered themselves for a service but do not follow up with mails sent by the company. To engage the inactive subscribers you can freshly start up an interesting campaign or interactive contest.

Free gifts to increase hits: Everybody likes gifts. Attach some freebies with your emails to get instant customer attention. It can be a photo album, gift coupon, free eBook or an expert interview. Think about innovative free gifts for your customer and attach them to your email.

These ideas will surely help you in boosting up your sale but never stop experimenting! Maybe you can find a better way. If you need any help, visit www.adjalebi.com.